What is the #GUTSelfie Campaign?

#GUTSelfie is an annual awareness campaign by Guts UK that aims to abolish the taboo surrounding our guts.

Mock up electronic devices of a laptop, phone and tablet, showing various #GUTSelfies

#GUTSelfie is a day where people affected by digestive conditions and symptoms come together to share their experiences, spark important conversations about our guts, and abolish the stigma and taboo surrounding digestive health.

Our research has shown that 58% of people are embarrassed about their digestive condition or symptoms. We believe that no one should feel alone, isolated, or delay seeking help. That’s where you come in…

Together, we reach thousands of people in just one day by proudly sharing our #GUTSelfies on Instagram. We’d love for you to be part of this year’s campaign to help us to raise vital awareness about the impact that digestive conditions and symptoms have on millions of people across the UK every single day.

Sign up now to join #GUTSelfie 2026 and be part of something phenomenal.

A #GUTSelfie banner which reads '#gutselfie campaign' and to the right, has a Guts UK brand illustration of a boy, with ginger hair, wearing a green horizontally striped jumper, with a feeding tube in his nose, smiling.

When and where does #GUTSelfie take place?

#GUTSelfie takes place on the last Sunday in June each year. This year’s #GUTSelfie takes place on Sunday 29 June 2025 on Instagram.

#GUTSelfie 2026 takes place on Sunday 28th June on Instagram.

What does #GUTSelfie mean to you?

Daniel is wearing a Guts UK t-shirt and dark denim shorts, with black trainers. He wears black rimmed glasses and stands in a lush, green field, with electricity pylons down the middle. He is smiling.
Daniel (@thoughtswithcolitis on Instagram), wearing his Guts UK t-shirt, as part of the #GUTSelfie campaign.

"Mental health challenges are just as important as the physical symptoms and need more recognition and support from the world we live in. Together, we can support each other and make a difference to everyone living with digestive conditions. We're getting to grips with guts!"

Daniel, #GUTSelfie participant

To see more of what our community have to say about #GUTSelfie and being impacted by a digestive condition/s, search for #GUTSelfie on Instagram.

Discover more:

An illustration of two people standing next to each other with their arms around one another's shoulders. They are smiling and wearing Guts UK branded blue T-shirts.

#GUTSelfie FAQs

A palm of a hand is facing the camera, with a green, circular Guts UK logo on it. There is a pale pink apple watch strap on the wrist and bright green, lush leaves in the background of the photo.

Sign up for #GUTSelfie here!

Sharan is smiling at the camera and is wearing a blue Guts UK t-shirt. She holds a board which reads 'This is my #GUTSelfie' and wears #GUTSelfie temporary tattoos on the other arm. She has long, wavy brown hair and wears red lipstick.

Your #GUTSelfie guide

#GUTSelfie home