What is the #GUTSelfie Campaign?
#GUTSelfie is an annual awareness campaign by Guts UK that aims to abolish the taboo surrounding our guts.
#GUTSelfie is a day where people affected by digestive conditions and symptoms come together to share their experiences, spark important conversations about our guts, and abolish the stigma and taboo surrounding digestive health.
Our research has shown that 58% of people are embarrassed about their digestive condition or symptoms. We believe that no one should feel alone, isolated, or delay seeking help. That’s where you come in…
Together, we reach thousands of people in just one day by proudly sharing our #GUTSelfies on Instagram. We’d love for you to be part of this year’s campaign to help us to raise vital awareness about the impact that digestive conditions and symptoms have on millions of people across the UK every single day.
Sign up now to join #GUTSelfie 2026 and be part of something phenomenal.
When and where does #GUTSelfie take place?
#GUTSelfie takes place on the last Sunday in June each year. This year’s #GUTSelfie takes place on Sunday 29 June 2025 on Instagram.
#GUTSelfie 2026 takes place on Sunday 28th June on Instagram.
What does #GUTSelfie mean to you?

"Mental health challenges are just as important as the physical symptoms and need more recognition and support from the world we live in. Together, we can support each other and make a difference to everyone living with digestive conditions. We're getting to grips with guts!"
Daniel, #GUTSelfie participant
To see more of what our community have to say about #GUTSelfie and being impacted by a digestive condition/s, search for #GUTSelfie on Instagram.