Your #GUTSelfie Guide
Please note: Details for #GUTSelfie 2026 will follow after #GUTSelfie 2025.
If you’re interested in taking part in #GUTSelfie or have already signed up, you may find it useful to browse our #GUTSelfie Frequently Asked Questions first to really get to grips with #GUTSelfie…
You can download a PDF copy of our 2025 #GUTSelfie guide above.
Our FAQs break down the essential #GUTSelfie details, such as why the campaign is important, #GUTSelfie packs, what you can expect on #GUTSelfie Day, and what conditions you agree to by taking part…
Let’s dive into #GUTSelfie goodness with the #GUTSelfie Guide!
1) Think about what you want to say in your #GUTSelfie
Remember that this is your chance to share your experience, journey and story. It is your #GUTSelfie, so share what you feel comfortable sharing and make it your own. In 2024, many people shared their experiences of misunderstandings, misconceptions and myths surrounding their condition and symptoms. Even if you want to share some of your thoughts over the past few weeks. Grab your camera and #GUTSelfie kit and start snapping!
2) Choose your temporary tattoos and put them on your body!
Your body is your canvas. Your arms, legs, stomach, back, hands (even your face if you’re feeling brave!) Follow the instructions on the back of the temporary tattoos. Make sure your skin is clean and completely dry. Though the instructions say to rub the tattoo, we find that firmly pressing with a damp cloth/sponge does the trick! A pretty damp cloth works best, and don’t be tempted to touch the tattoo until it’s completely dry.
If you’d feel more comfortable, use the #GUTSelfie board provided instead.
3) Post your #GUTSelfie on Sunday 29th June 2025
Please tag @gutscharityuk and use the #GUTSelfie hashtag. People often also use #GUTSelfieDay and #GUTSelfie2025 too. Watch the love and support flood in – you’ll be amongst hundreds of other people, all helping the UK get to grips with guts!
Don’t forget!
- Use your back camera if you’re taking your photo on a phone. A front-facing camera will mirror the image and the writing will look backwards. Or, you could ‘flip’ the image once taken!
- If your account is private, we won’t see your #GUTSelfie. But we’d still love to see them. If you’d like to, e-mail us screenshots of your #GUTSelfie and #GUTSelfie social media post to: comms@gutscharity.org.uk
- You’re agreeing to the terms and conditions of the #GUTSelfie campaign by taking part. More details on our Frequently Asked Questions page.
- Know that you’re part of something truly wonderful. Thank you.
Download your #GUTSelfie Frames
Want to take part in #GUTSelfie but missed out on the application deadline? You can still get involved by using one of our #GUTSelfie frames!
How to download a frame on your phone:
- Tap and hold the frame image below.
- Wait for a pop-up or menu to appear.
- Select ‘Download image’, ‘Save image’, or ‘Add to photos’.
- The frame will be saved to your camera roll or gallery, ready for use!
Frames for Instagram stories:
Frames for Instagram posts:
Need some inspiration?
Here is a digital copy of our 2025 #GUTSelfie guide:
GUTSelfie-Guide-2025-FINAL
You can also head to Instagram and search #GUTSelfie or @gutsukcharity!