Privacy Policy

Guts UK charity values your trust and because of this we take your privacy very seriously. We take appropriate security measures to safeguard your privacy. This Policy explains how we protect and manage any personal data * you share with us and that we hold about you, including how we collect, process, protect and share that data.


*Personal data means any information that may be used to identify an individual including but not limited to a first and last name, address, email address and other contact information. Sensitive personal data includes any further information such as about ethnicity, health or bank details.


How we obtain your data

Information provided by you: You provide us with personal data either via our website, online, by telephone or in written correspondence by post. This includes, name, address, email address and other contact details. We may obtain sensitive medical information directly from you if you are requesting Guts UK patient information. We use this personal information to ensure we are giving the appropriate patient information.

Sensitive personal data: Under data protection law, certain categories of personal information are recognised as sensitive, including health information and information regarding race, religious beliefs, and political opinions (‘sensitive personal data’).  In limited cases, we may collect sensitive personal data about you. We would only collect sensitive personal data if there is a clear reason for doing so, such as where we need this information to ensure that we provide appropriate services or support.


How we use your personal data

We may use your information in a number of ways, including:

  • To provide you with information, products or services that you have requested from us or that we feel may be of interest to you;
  • To provide you with information about our work, our activities and events;
  • To process donations we may receive from you;
  • To fundraise in accordance with our internal policies and procedures;
  • For administrative purposes (for example, we may contact you regarding an event for which you have registered, to provide information requested from us or with a query regarding a donation you may have made to us);
  • For internal record keeping relating to any donations, feedback, or complaints;
  • To invite you to participate in voluntary surveys or research;

In particular, we may contact you for marketing purposes by email if you have agreed to be contacted in this manner.  We may also send you service communications via email or text, for example where you place an order for goods or services on our website, or you have made a donation by text.

If you have provided us with your postal address or telephone number, we may send you information about our work or other communications of the kinds described above by direct mail or contact you by telephone unless you have told us that you would prefer not to hear from us in this way.  We provide information about how you can change your marketing preferences in all communications.


Sharing information

We will not share, sell or supply your personal information with any other organisation. We will only disclose your information with any third parties such as a printing agents or mailing house, that provide a service to us on the understanding that they keep the information confidential.


Data subjects rights

The GDPR grants you the right to access particular personal data that we hold about you. This is referred to as a subject access request. We shall respond promptly, certainly within one month from the point of receiving the request from you. Our formal response shall include details of the personal data we hold about you including:

  • How we acquired the information
  • The purposes for processing the information and
  • Persons or entities with whom we are sharing the information.

You have various rights under the new GDPR which include:

Right to rectification

Right to erasure

Right to restriction of processing

Invoking your rights: if you would like to invoke any of the data subject rights with us please write to the CEO who is our Data Protection Officer at Guts UK Charity, 2 St Andrews Place, London, NW1 4LB.



The following will explain how we protect your privacy and refers to information obtained via our website:

We do not require any registration or personal data from you to read our main information pages.  This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site.

Google Analytics mainly uses first-party cookies to report on user interactions on Guts UK’s website. These cookies are used to store non-personally identifiable information. Browsers do not share first-party cookies across domains. For more information about how Google uses advertising cookies, visit the Google Advertising Privacy FAQ. If you would like to prevent your data from being used by Google Analytics and opt-out, visit Google’s Opt-Out Browser Add-on.

We use Google Analytics on our website to obtain statistics on user activity, such as most visited pages or the sources of traffic. We have opted-out of keeping your IP address so these statistics are anonymous.

How does Guts UK use cookies?

Cookies are small text files that are placed on your device that help us improve our websites, that help provide you with the best experience when you visit our websites and when we communicate with you, and to deliver Guts UK adverts relevant to you and your interests when you visit other websites. We may use both 1st party and 3rd party cookies. 1st party cookies are set by Guts UK, 3rd party cookies are set by a partner on our behalf.

Cookies and similar technologies (such as web beacons (pixels), device fingerprinting or server logging) help us to:

  • Personalise the website to your requirements. If, for example, on a previous visit you went to the ‘Health and Lifestyle’ page, then we might find this out from your cookie and highlight particular information related to this which you may find interesting, on a second visit.
  • Avoid asking you to register or complete details twice.
  • Estimate the number of visitors to our site, including the source and patterns relating to this traffic.
  • Understand how visitors use the site, and how we can enhance this experience.
  • Measure the effectiveness of our marketing communications, for example by telling us if you have opened an email we have sent you.
  • Display relevant advertising to you when you visit other websites such as to display relevant advertisements when you visit other websites. We use the Facebook Pixel and the Conversions API to ensure that our Facebook Ads match the potential interest of users. With the help of the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”). Due to the marketing tools used (Facebook Pixel and Conversions API), your browser automatically establishes a direct connection with the Facebook server as soon as you have agreed to the use of cookies requiring your consent. Through the integration of the Facebook pixel and the usage of the Conversions API, Facebook receives the information that you have called up the corresponding website of our internet presence or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. The processing of this data by Facebook takes place within the framework of Facebook’s data policy. Special information and details about the Facebook pixel, the Conversions API and its functionality can also be found in the Facebook help area.

You are able to set your devices to accept all cookies, to choose the types of cookies you accept, to notify you when a cookie is issued, or not to receive cookies at any time. For instructions on how to do this visit


External links

Guts UK’s website may include links to other sites, not owned or managed by us. We cannot be held responsible for the privacy of information collected by websites not managed by us.


Your consent

By using this website, you agree that we may collect and use information as described in this policy. We will always make clear how we do this, and allow you to tell us whether and to whom your information may be disclosed.


Personal information

If we ask for information about you, we take all possible steps to keep it safe. Personal information is any information which makes it possible to identify you, such as your name or email address. We collect this information when you sign up to our newsletter online or when you otherwise give us personal information (such as our Contact Us page).

We collect personal information from our users to provide them with a range of services, such as patient information about digestion, to increase the efficiency of our site, to identify personal preferences, for market research and for record keeping purposes.

If you would like to be removed from our database, request access to your personal information or if you signed up to the newsletter by mistake, please let us know by calling 0207 486 0341 or sending us an e-mail ( or by writing to us via our Contact Us page  on our website or to 2 St Andrews Place, London, NW1 4LB.

Fundraising Preference Service: Enter your details on the Fundraising Preference Service (FPS) website and choosing ‘Guts UK charity’ (Charity Number 1137029).  This service is run by the Fundraising Regulator and allows you to stop email, telephone, addressed post, and/or text messages from a selected charity or charities by using the online service at or by calling the telephone helpline on 0300 303 3517.  Once you have made a request through the FPS, we will ensure that your new preferences take effect within 28 days of your request.  More information about the FPS can be found here.


This policy was last updated October 2022.