#GUTSelfie – Frequently Asked Questions
Be part of something wonderful. Discover more about our #GUTSelfie campaign below.
When is #GUTSelfie 2025?
#GUTSelfie 2025 takes place on Sunday 29th June. #GUTSelfie always falls on the last Sunday in June.
There is no specific time of day to post your #GUTSelfie. Last year, people were posting from 00:01 to 23:59, ourselves included!
How do I sign up for the #GUTSelfie campaign?
Simply sign up using this form!
Please note applications close on Sunday 1st June 2025 at 5pm.
Details for #GUTSelfie 2026 will be released nearer the time.
Why is #GUTSelfie important?
#GUTSelfie is a day where everyone with a digestive conditions or symptoms come together to raise awareness. Our research has shown that 58% of people are embarrassed about their digestive condition or symptoms. No one should feel alone or isolated, and no one should delay seeking help.
Together, we can take one giant leap towards abolishing the stigma and taboo surrounding digestive health. Together we do more. Together we reach hundreds of thousands of people, in one day. Our voices unite with one key message; it’s time the UK got to grips with guts.
This is our chance to make noise and finally be heard. Sign up to #GUTSelfie 2025 today. Be part of something phenomenal.
Do I have to donate/pay to take part?
No, you don’t have to pay to take part in #GUTSelfie or to receive your #GUTSelfie pack. Raising awareness of digestive conditions and symptoms is our priority and your #GUTSelfies make this possible.
If you can, it would mean the world to us if you were able to donate to Guts UK or add a fundraising button to your post. Every donation we receive makes #GUTSelfie possible every year, and keeps it accessible to all who want to get involved.
What will I receive in my pack?
Your #GUTSelfie pack will include:
- Brand new 2025 (and top secret until #GUTSelfie day!) #GUTSelfie temporary tattoos
- A #GUTSelfie board (a great option if you don’t feel comfortable showing parts of your body, or using the temporary tattoos)
- A leaflet/guide to help you take your #GUTSelfie
- Plus more!
When will I receive my pack?
When you receive your pack will depend upon when you signed up to #GUTSelfie 2025. Details of when we are going to send these out will be revealed closer to the time!
The deadline to sign up to #GUTSelfie 2025 is the 1st June 2025 at 5pm. If you haven’t received your #GUTSelfie pack by the 15th June, please contact us.
Do I have to show my body?
We created the #GUTSelfie board within the packs so that those who don’t feel comfortable showing parts of their body could still be involved in our campaign. #GUTSelfie is all about sharing experiences, creating a community and even making friends! Your #GUTSelfie can be just as impactful without using the temporary tattoos on your skin directly, or showing any of your skin.
What can I expect on the day?
Instagram will be flooded with love, support and understanding from our community on #GUTSelfie day. You are all here for different reasons, differing digestive diseases or symptoms. But you all have one important thing in common; you understand. Together we’re building a community and breaking down barriers.
You’ll be joined by hundreds of other people sharing their own #GUTSelfie and story. You will help us take one step closer to getting to grips with guts, once and for all!
“#GUTSelfie made me feel like I was a part of a community that I hadn’t been before; It allowed me to stand out whilst fitting in. That’s why I so greatly appreciate the work done by the people at Guts UK.
Supporting the charity in such a phenomenally fun way like #GUTSelfie was epic – they made it so generationally interesting and captivating in its methods (such as the use of creative tools like temporary tattoos). Which helps to catch the eye of all ages. This is great because many think they are out of the age bracket from suffering from digestive diseases which is a great misconception! I look forward to posting my #GUTSelfie and taking part every year!”
If you’re wanting to feel inspired, check out our #GUTSelfie guide for examples and top tips.
How will I hear from team Guts UK?
Once you sign up to #GUTSelfie, everyone taking part will receive a welcome email from us, with all you need to know about taking part. You will then receive further emails and reminders, with exciting developments and top secret news about the big day.
Your contacts at Guts UK for all things #GUTSelfie related are Amy, Jade and Leeona. You’ll become more than familiar with our names! Please note we receive hundreds of messages and notifications via Instagram, so the best way to contact us is always via [email protected] – this way, your message won’t become lost!
How do I contact team Guts UK?
The best way to contact us about #GUTSelfie is via [email protected]
Please note we receive hundreds of messages and notifications via Instagram, so if you message us this way, your message may become lost!
Will Guts UK share my #GUTSelfie?
As much as we’d love to be able to shine a light on every single #GUTSelfie we’re notified of, unfortunately this is impossible. Social media only allows us to share so many on the day.
We’re also very keen that our communications reflect the whole of the UK society – so we do our best to highlight #GUTSelfies from underrepresented groups on social media. On the day, we’ll do our best to represent different gender identities, ethnicities, body types, digestive conditions/symptoms and more.
There are instances in which we would be unable to share your content. For example, if you break any of the terms and conditions of #GUTSelfie, or were to promote a product/service.
Our small team always do our best to like and comment on every public #GUTSelfie we are tagged in! Please know that it means the world to us that you joined us for this special campaign – it wouldn’t be what it is without you.
It doesn’t end on #GUTSelfie day:
We continue sharing #GUTSelfies throughout the year – it doesn’t stop on #GUTSelfie day! We may use your image after #GUTSelfie day itself, on awareness days or to promote future #GUTSelfie campaigns. We’ll always do our best to notify you if we want to use your image. Please see ‘How will you use my content and data?’ for more information.
When do I need to sign up by?
The deadline to sign up to #GUTSelfie 2025 is 1st June 2025 at 5pm.
But we recommend you sign up as soon as you can! It’s really easy to do, just fill out this form!
How will you use my content and data?
Content:
By posting your #GUTSelfie, you are allowing Guts UK Charity to re-use your content (e.g. images, graphic, video and written content) in our own communications. This may include, but is not limited to, our website, social media, printed materials and any wider press opportunities.
Data:
You’re part of the family! Guts UK will use your email address and postal address to communicate all aspects of our work with you, including future #GUTSelfie campaigns.
By taking part in #GUTSelfie and submitting your personal data, you are consenting to Guts UK contacting you as detailed above. To make any changes to your preferences, you can email us on [email protected] or call 0207 486 0341. Your details are safe with us. Please read our privacy policy for more details.
What if my social media account is private?
If your Instagram account is private, we won’t see your #GUTSelfie. We would highly recommend making your account public, even if only for #GUTSelfie day itself. The beauty of #GUTSelfie is how wonderful it is at connecting people. However, if you’d like to keep your account private, email us screenshots of your #GUTSelfie and post on the day to [email protected].
Can I only share my #GUTSelfie on Instagram?
#GUTSelfie is predominantly an Instagram campaign, however, you are more than welcome to share across other social media channels like TikTok and Facebook. The more platforms you share your #GUTSelfie on, the more people we can reach and help together! Just don’t forget to use the hashtag #GUTSelfie and tag @gutscharityuk on each social media platform you share to.
What terms and conditions do I agree to by taking part?
General:
- By participating in Guts UK Charity’s #GUTSelfie campaign, you are agreeing that you are over 16 years of age at the time of participating (29th June 2025).
- By participating, you agree to not name companies, clinics, hospitals or individuals in any #GUTSelfie or Guts UK related post. You will not promote any individuals or products alongside your #GUTSelfie or Guts UK related post.
Content:
- By posting your #GUTSelfie, you are allowing Guts UK Charity to re-use your content (e.g. images, graphic, video and written content) in our own communications. This may include but is not limited to our website, social media, printed materials and any wider press opportunities.
Data:
- You’re part of the family! Guts UK will use your email address and postal address to communicate all aspects of our work with you, including future #GUTSelfie campaigns.
- By taking part in #GUTSelfie and submitting your personal data, you are consenting to Guts UK contacting you as detailed above. To make any changes to your preferences, you can email us on [email protected] or call 0207 486 0341. Your details are safe with us. Please read our privacy policy for more details.
Are there any rules?
- 1 – Don’t share the secret tattoos!
We design brand new temporary tattoos every year, and part of the magic is the reveal of these on #GUTSelfie day. Please don’t share any photos of the temporary tattoos on social media until #GUTSelfie day.
- 2 – You must tag @gutscharityuk and use the #GUTSelfie hashtag:
We want people to be able to access our expert patient information and support. If you don’t tag us and use the hashtag, we may never see your #GUTSelfie too! 🙁
The most commonly used hashtags on the day are: #GUTSelfie, #GUTSelfieDay and #GUTSelfie2025
- 3 – Follow the terms and conditions of #GUTSelfie:
Read all about these under ‘What terms and conditions do I agree to by taking part?’