What is the #GUTSelfie campaign?

#GUTSelfie was an annual awareness campaign by Guts UK, the national charity for the digestive sysmtem, that aimed to abolish the taboo surrounding our guts.

The #GUTSelfie brought people affected by digestive conditions and symptoms together to  share their experiences, spark important conversations about our guts, and abolish the stigma and taboo surrounding digestive health.

Millions of people across the UK lived with digestive symptoms or a condition but our research has shown that 58% of people are embarrassed about it. We believe that no one should feel alone, isolated, or delay seeking help if they need it.

Daniel, who took part in a previous #GUTSelfie campaign, told us: “Mental health challenges are just as important as the physical symptoms and need more recognition and support from the world we live in. Together, we can support each other and make a difference to everyone living with digestive conditions. We’re getting to grips with guts!”

Daniel is wearing a Guts UK t-shirt and dark denim shorts, with black trainers. He wears black rimmed glasses and stands in a lush, green field, with electricity pylons down the middle. He is smiling.
Daniel (@thoughtswithcolitis on Instagram), wearing his Guts UK t-shirt, as part of the #GUTSelfie campaign.

To see hundreds of incredible #GUTSelfies from our community and read the personal stories of those affected by digestive conditions, search #GUTSelfie on Instagram.