What is the #GUTSelfie Campaign?
#GUTSelfie is an annual awareness campaign by Guts UK that aims to abolish the taboo surrounding our guts.
#GUTSelfie is a day where people affected by digestive conditions and symptoms come together to share their experiences, spark important conversations about our guts, and abolish the stigma and taboo surrounding digestive health.
Our research has shown that 58% of people are embarrassed about their digestive condition or symptoms. We believe that no one should feel alone, isolated, or delay seeking help. That’s where you come in…
Together, we reach thousands of people in just one day by proudly sharing our #GUTSelfies on Instagram. We’d love for you to be part of this year’s campaign to help us to raise vital awareness about the impact that digestive conditions and symptoms have on millions of people across the UK every single day.
Sign up now to join #GUTSelfie 2025 and be part of something phenomenal.
When and where does #GUTSelfie take place?
#GUTSelfie takes place on the last Sunday in June each year. This year’s #GUTSelfie takes place on Sunday 29 June on Instagram.
What does #GUTSelfie mean to you?
“My disease made me feel alienated at times, but this is where charities like Guts UK are amazing. Not only bringing people together but also sharing their stories, “normalising” the symptoms that come with digestive diseases.”
Pie, #GUTSelfie participant 2024
"I don't often talk about my bowels but it's important to spread awareness. Digestive conditions are seen as more taboo but so many people suffer with them and awareness means that people will know they are not alone and also help raise more money for research."
Ruby, #GUTSelfie participant 2024
